A CREATIVE agency has designed the official scarf collection for this summer’s FIFA World Cup.
Hand Drawn Pixels, based in Otley, was commissioned by Global Scarves, also based in Otley, to design nearly 200 scarves for the FIFA World Cup 2026.
Led by designer and founder Tom Pitts, the team developed a bold and celebratory collection with unique designs for each participating nation.
Tom said: "It’s been an amazing creative challenge for us to truly reflect the individuality and diversity of the nations competing in this prestigious tournament on such an iconic product as the football scarf.
"The final scarf collection is testament to a truly collaborative approach between us and our client, Global Scarves LLC.
"We’ve combined our designs with their technical expertise to create products that we hope football fans across the world will treasure."
The scarves will be sold across North America and Europe through retail outlets such as Fanatics run stadium stores/fan festivals, and the official FIFA Store.
Each design captures a distinct 'visual language' for the country it represents, drawing from flag colours, kit history, cultural patterns, and other key identifiers.
Some scarves make direct references to national heritage, while others take a more contemporary, abstract approach.
The collection is intended to work both individually and as part of a wider fan merchandise range, including a bucket hat collection.
Tom said: "Each nation developed its own distinct visual language, celebrating football culture, national identity and supporter pride.
"The whole project has been a huge personal learning experience, gaining deeper cultural insight into every nation involved."
Alan Foster, founder and vice president of business development at Global Scarves, said: "It was crucial to find the right creative partner for this project who shared our passion and enthusiasm.
"As a third generation textile producer, it was my personal mission to ensure that we worked with a designer who could bring to life the spirit and affinity that every football fan feels towards their scarf.
"Tom and his team have achieved everything I envisioned creatively and, with our great partnership, we have pushed the boundaries of what is possible from a manufacturing perspective."
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