AN ILKLEY based public relations agency has been shortlisted for two industry accolades.

Approach PR, which already has more than 28 awards, is in the running to bag two more from the Chartered Institute of Public Relations PRide (CIPR) Awards for Yorkshire and Lincolnshire.

The eight-strong consultancy has been shortlisted for both the Regional Campaign of the Year and Best Use of Media Relations for the work it provided in support of the inaugural Bradford Manufacturing Week 2018. The 2018 project generated 3,000 ‘manufacturing experiences’ for older school pupils across the Bradford district.

Approach PR’s managing director, Suzanne Watson, said: “Bradford Manufacturing Week really was a passion project for the team here at Approach. To be shortlisted for our PR and social media activity really is the high point in an eight-month campaign which also saw the then Prime Minister Theresa May backing the initiative.”

The team is now busy working on the campaign for this year’s Bradford Manufacturing Week.