A NEW bus route is set to serve rural communities and businesses near Bramhope.

Connexions buses has announced that from Monday, May 22 some journeys on the 940 will divert along Otley Old Road, between Bramhope and Yeadon.

Residents and businesses in the area, including St Helena's Caravan Park owners Sally and Rob Rushworth, had campaigned for the link to help combat isolation.

They were supported by ward Councillor Billy Flynn (Con, Adel & Wharfedale).

A spokeswoman for the local residents association said she was convinced the bus service would provide a big help to those who currently have to walk or drive to reach shops or services.

She said: "With no safe walking route the 120 residents who live on Otley Old Road report taking their life into their hands when trying to access local services, as cars often travel at 60mph on the narrow, unlit road."

Mrs Rushworth added: "This will be a massive boost for the local economy as it will promote tourism and help increase visitor numbers, not only for ourselves but to the many and varied attractions on the route."

Other businesses along the road include None Go Bye Farm and fishery, High Trees Garden Centre and Caring for Life.