TWO new leaflets have been produced to promote Otley's annual events and its role as a TV film location.
Otley Town Partnership (OTP) has identified both areas as being key in encouraging more coach companies to include Otley in their list of destinations.
The partnership, working with the town council, Otley Chamber of Trade and Otley BID, has been funding a coach driver local food voucher scheme for the past two years as part of the strategy.
OTP's marketing manager, Jane Chidley, said: "The two main attractions for coach companies appear to be the town’s annual events, such as Otley Show and Otley Carnival, and its link to TV filming, with Emmerdale and Heartbeat being the main draws.
"So, we've produced two leaflets – Otley Events 2016 and Otley TV and Film locations – and sent them out to lots of coach companies.
"We've also distributed them widely throughout Otley, hotels in the area, tourist information offices and at events where OTP has an information stall."
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