Businesswomen will make sure they are not ‘baht at’ when they gather on Ilkley Moor tomorrow.
Yorkshire brain tumour charities, Ellie’s Fund – Brain Tumour Trust and Brain Tumour Research and Support across Yorkshire (BTRS) will join female business owners and their supporters on Ilkley Moor to raise brain tumour awareness tomorrow for Wear A Hat Day.
Led by Tina Boden, who describes herself as a ‘micro business specialist and independent business ambassador’, with support from Beth Hughes, of By Betty Hats, Burley-in-Wharfedale, and Rhian Kempadoo-Millar, of Kempadoo Flatcaps, Leeds, a collaboration of Yorkshire ladies will help to raise awareness of brain tumours, the biggest cancer killer of the under 40’s.
The Wear A Hat Day campaign is run by Brain Tumour Research, a national charity established in 2008 to raise substantial funds for brain tumour research across the UK.
Tina Boden said: “March is brain tumour awareness month and I wanted to do something that brought some of the frightening statistics of this terrible disease to people’s attention.
“Beth Hughes tweeted me a few weeks ago to ask if I would be wearing a hat on Wear A Hat Day. She was not aware of my brain tumour community connection. Beth and I got together to hatch a plan that included Rhian, whose flatcaps are 100 per cent Yorkshire products.
“Ilkley Moor seemed the perfect place to gather, instead of ‘Baht’ at ‘we will be ‘Wit’ at.”
She added: “The number of ladies taking part shows how keen those in the micro and independent business world are to support each other.”
Some ladies will wear clothes from Attic Womenswear, Ilkley, and the event will be photographed by Mya Fawcett, of Silvery Moon Photography, whose daughter is a brain tumour survivor.
Heather Othick founded Ellie’s Fund – Brain Tumour Trust in memory of her daughter, Ellie, who died of a brain tumour aged 14 on Valentine’s Day 2010.
She said: “Wear A Hat Day is a fun campaign and Brain Tumour Research encourages all their partner charities to take part,” she said.
“In Yorkshire, the brain tumour charities work closely together to ensure our voices are heard and a difference can be made, less than one per cent of cancer research funding goes to brain tumours so prognosis is no different now than it was 20 years ago for those affected.”