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Ilkley law firm behind successful Twitter PR campaign
9:00am Sunday 26th January 2014 in Local news
A law firm with offices in Ilkley has revealed it is behind a social media campaign which attracted a national and international following.
Last Cawthra Feather recently renamed itself LCF Law, and launched a campaign via Twitter, telling customers not to contact them if they were happy with the service they were getting from their current law firm.
The campaign quickly attracted attention as speculation about the name of the law firm grew.
Managing partner at LCF Law, Simon Stell, said: “Our firm has always been about simplifying the legal process and we were keen for this to translate into our branding so our new logo, website and corporate literature has all been designed to portray our accessible image.
“The first thing we did is shorten our name from Last Cawthra Feather to LCF Law and added ‘Law, Fair & Square’ to communicate what we stand for.”