An Otley opticians has won an award for staying focused on providing excellent customer service.

Manufacturing opticians Lentoid was named winner of Otley Chamber of Trade's Good Service Award after being nominated by the public and then visited by a 'mystery shopper'.

The Gay Lane firm was one of 40 local businesses who were nominated for this year's accolade.

Chamber president Tim Wilkinson said: “We only give away one prize but, in my mind, all the good natured rivals nominated by the public are winners.

“The four independent ‘mystery shoppers’, volunteered by Otley Rotary Club, toured around the diverse range of businesses and marked them out of a possible 75 points.

“The feedback we received was that those on duty, often the person behind the counter rather than the owner, really knew their onions. Most came up with flying colours as helpful, courteous and knowledgeable – but only the winner received the full 75 points.

“Following on from 2010 winners BEKs Electrical, and 2011’s triumphant Rumblin’ Tum Café, this year’s nominations had a tough act to follow but the results were that in third place was Weegmanns Butchers, second place went to James Barber’s Artamis, and top of the tree was the Gay Lane opticians, Lentoid.

“Well done to all 40 nominated businesses.”

Angela Palmer, of Lentoid, said: “We are delighted to accept this award. We have lots of lovely customers and we try to treat each of them as we would like to be treated ourselves.”

The company employs 12 staff who manufacture and sell spectacles to customers across the UK and overseas.

A Mr Bramley, of Otley, won the competition's £25 prize for writing the best nomination letter.