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New brew Joshua Jane unveiled by real ale competition winners
3:23pm Friday 5th October 2012 in News
A new beer has been launched with the help of two competition winners.
Bosses at Ilkley Brewery were assisted by David Bishop and Matt Lovell, joint winners of the Leeds Home Brew competition, to create Joshua Jane, which was unveiled in the town on Tuesday.
It is the first beer to showcase Ilkley Brewery’s new brand identity and joins the company’s award-winning range of ales.
Initially, Joshua Jane, described as a rich, nut brown Yorkshire ale at 3.7 per cent, will be sold exclusively at all 15 Market Town Taverns sites in Yorkshire. It is being launched in Leeds later this month.
In keeping with the story behind the spa town’s famous folk song, On Ilkla Moor Baht ‘at, the brewery has named this latest beer after the chap who is believed to be Mary Jane’s suitor.
Mary Jane is also the name of Ilkley’s flagship beer that was first brewed in 2009.
Chris Ives, one of Ilkley Brewery’s directors, said: “When the guys from Leeds Home Brew approached us to run a competition with their members, we challenged them with creating an American brown ale-style beer. The quality of brews we judged was high, there was no alternative but to choose David and Matt as joint winners.
“We brewed with the winners in September, and we’re thrilled to be unveiling this Yorkshire bitter, which is the ‘poster beer’ for our new brand.”